Pale Purple Coneflower (Echinacea pallida) is 2-4-foot tall perennial that when established has a deep taproot that enables the plant to require little maintenance. It has lavender flower heads in rays drooping from a large, spiny, cone-shaped center. It is favorite nectar source for butterflies and many pollinators, including hummingbirds. Its large seed heads attract American Goldfinches and other birds.